Selected Projects
Tate Collection: Modular Perspectives
Pretty much a complete reinvention of what it means to encounter art online. A database-driven dynamic web application that is deep in development and will launch in March 2011. Modules are panels like in iGoogle and the BBC homepage, except these persist wherever you are. Perspectives are arrangements, modes, functions and appearances. Used together you can experience art on your own terms, whatever they may be.
Previewed at Museums and the Web, Denver, 2010
Tate Collection (old version)
Role: concept, creative director, producer. Launch 2011
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ArtMap
A project to map the national collection of British art from 1500 and contemporary art from 1900. So far 22000 artworks have been associated with locations, the next phase is crowdsourcing their exact position on a map of the world.
Role: creative director, producer. 2009
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Guvnor Owner’s Club
A global member’s club for owners of the world’s finest production bicycle, the Pashley Guvnor.
Visit the Guvnor Owners’ Club
Role: founder, president. 2009
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Little Wednesday
The unofficial prequel to John Milius’s 1978 movie Big Wednesday, this instead is an amateur skateboarding site in which grown men can be seen falling over a lot while capturing it in words, pictures and low resolution video.
Role: creator, writer, videographer, fall-overer. 2008
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Various Wii, DS & PSP games
Senior producer on multiple Wii, DS and PSP games for US publisher Destination Software. Operating at the casual end of the market, these licensed games were developed on incredibly tight schedules with very low budgets. They sold millions by focussing on the burgeoning mass market spearheaded by Nintendo.
Full list of titles for DSI Games
Role: senior producer, publisher. 2005-7
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Constable X-ray machine
An X-ray machine revealing early workings of a painting as cast by the viewer’s shadow. Designed to reveal complex data to a conservative audience. Operating Instructions: stand in front of the picture. Move a bit.
“Computer-revealed x-ray sketches [that] Tate hopes will help restore reputation of a painter”, BBC One O’Clock News, 30 May 2006
“Pioneering interactivity”, Design Week, 2006
Tate Britain exhibition guide
Role: concept, producer, curator. 2006
With AllofUs and Chris O’Shea
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Oh! The vibrator that can help you get pregnant

A device to reconfigure ideas about alternative methods of conception. A suggested replacement for the turkey-baster world of luck, and the IVF-needle world of stress. And, just maybe, the female orgasm has a positive role in successful conception? Just a thought…
“The ultimate artifact to assist artificial insemination”, Design Week, June 2004
Role: co-inventor, co-designer. 2004
With Louise Loecke
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1440: The watch that only tells each minute once

How often do you see the time each day? Is it really worth it? Have you seen all 1440 minutes in the day? This watch only shows each minute once.
Ever.
When you’ve seen them all it’s essentially broken. How precious are these minutes now? Who would you show them too? How long would they last?
Download a WinXP proof-of-concept clock (zip file)
Role: inventor, developer. 2004
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Unjettisoned Spaces
A doomed but hopefully valiant attempt to paint a forgotten corner as if it featured in a cel-shaded computer game.
Role: painter. 2003
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Skateboard Roadmap / Skateboarding Is Not A Crime
Two books for Carlton Publishing about skateboarding history and culture. Both reprinted several editions.
“Quick Pick for Reluctant Young Adult Readers”(!) School Library Journal, 2006
Skateboard Roadmap, 2000
Skateboarding Is Not A Crime, 2004
Role: author
Photography by Skin Phillips
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